If the number goes beyond, Google will delete the rest of the text, and your idea will be lost. Your Shopify meta title should include from 55 to 66 characters to fit Google’s requirements well. Represent your product using a unique meta title that helps you reach your goal. Don’t head to some meta title generator straight away. Help your customer understand what to expect from your store in a blink of an eye. Meta titles are definitely not a place for deep meanings. And, of course, include the head keyword, which will answer the customer’s search matter. Make sure you do thorough research to get to know your market better. Here we will tell you how to make an eye-catching meta title specifically for Shopify: How to write meta titles for Shopify?Ī well-arranged meta title equals a modern shop billboard that attracts new customers. The meta title, also known as a title tag, is a clickable text link displayed in search engine results pinpointing the website's subject. A good meta title is descriptive and includes the target keyword for that page, usually in the beginning. Keep the text short and easy to understand. First and foremost, it should include the most popular keywords related to the page content. No matter what Shopify page you’re about to create your meta description for, there are the same leading tips to follow. Meta-descriptions for other Shopify pages Answer the question that your customer has while looking for the product. Add selling terms like: free shipping, free returns, or other marketing offers that are applicable to the product.įinally, a meta description is where your customer can get a very first impression of your store, so make sure you present your products originally.Emphasize what makes your product so unique that the customer should choose it.Describe the product by using features, benefits, and everything else that didn’t fit in the title.See tips on writing a meta description for Shopify product page: This is where you advertise a specific product – make sure the potential customer gets all the information you want to provide to them while they’re still in the SERP. Add a USP that would help your store to stand out from any other competitor.Generally describe your store without going into specific products – unless it’s a one-product store.Include a call-to-action that invites a potential customer to your store.Don’t use lists, bullet points, tables.Use a relevant keyword, but focus on natural, direct language.This is what to keep in mind before writing your homepage meta description: It’s important that the description represents what your shop offers. In the next sections, we’ve shared tips on writing meta descriptions for specific types of pages in your Shopify store. This will help search engines rank your page better. Find a place to put in your head keyword and try your best to make it sound natural. But make sure you don’t overuse smart and fancy words. Make your meta description welcoming – introduce to your production and invite them to discover something that he has never seen before. If you go any longer, Google is most likely to cut off a part that exceeds the specified amount. On average, a meta description should include from 155 to 160 characters. However, it’s important that you make it unique, representative, and clear. Anyone can copy the most compelling meta tags found in competitors. This way, your customer gets an image of the quality he’s about to enjoy. Whether it’s a product page or a homepage, you must be confident about what you sell and why it is worth buying. But how to make it profitable? Let’s find that out: How to write meta descriptions for Shopify?Ī good meta description can be one of the quickest ways to sell your product. You can also add meta-descriptions to strandart pages like Shipping and returns and Terms and Conditions, but this is optional. In Shopify stores, meta description should be used for product and collection pages, homepage, and blog posts. Moreso, it’s an important part of an overall Shopify SEO strategy. You should use it to attract more clicks (possible customer visits) from the SERP. Meta descriptions inform your visitors of what your page is about. Make the process of writing Shopify meta descriptions a breeze Get TinyIMG What is a meta description?Ī meta description is a short and explicit text that appears in search engine results along with a clickable title tag.
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